Plan it israel has bifurcated some of the most notable Israeli brands that have made a significant impact worldwide.

Despite being a young nation, Israel is home to many globally recognized products and brands. As an economic hub, Tel-Aviv is a hotspot for startups aiming to revolutionize various industries, from technology to food and fashion. Many everyday products and services have their origins in Israel.

Here’s a closer look at some of the most notable Israeli brands and products that have made a significant impact worldwide, often featured in Jewish tours in Israel.

1) Chocolates by Max Brenner

Max Brenner, founded by Israeli partners Max Fichtman and Oded Geller, started as a small chocolate shop in Ra’anana, Israel. Today, it is a global brand with its headquarters in New York, known for its luxurious chocolate bars, pralines, and unique chocolate-based dining experiences. Max Brenner offers an extensive menu that includes everything from rich chocolate fondue to decadent hot chocolate, creating a chocolate culture that is beloved by many around the world.

2) Sabon

Sabon, meaning “soap” in Hebrew, began in a small Tel Aviv shop and has grown into a global retailer known for its high-quality bath and body products. Utilizing premium natural ingredients like Dead Sea salts and algae, Sabon produces a wide range of products including soaps, lotions, and scrubs. The brand prides itself on its artisanal manufacturing processes and eco-friendly packaging, maintaining a commitment to luxury and sustainability.

3)  Waze

Waze, a GPS navigation software app, was developed in Israel and has revolutionized how people navigate traffic. By using real-time data from users, Waze provides accurate and updated information about traffic conditions, road hazards, and police traps. Acquired by Google in 2013, Waze remains one of the most popular navigation apps globally, known for its user-friendly interface and community-driven updates.

4) Soda Stream

Founded in 1903 and revitalized by Israeli entrepreneurs in the 1990s, SodaStream revolutionized home carbonation. Its machines turn tap water into sparkling beverages, reducing single-use plastic bottle waste. Known for sustainability and innovation, SodaStream was acquired by PepsiCo in 2018 for $3.2 billion, highlighting Israel’s tech prowess. Today, SodaStream continues to grow globally, embodying Israel’s entrepreneurial spirit.

5) Aroma Espresso Bar

Aroma Espresso Bar, originating in Jerusalem, has grown into a prominent coffee chain with locations around the world. Known for its high-quality coffee and fresh, gourmet food, Aroma offers a variety of beverages, sandwiches, salads, and pastries. The brand is popular for its modern design and commitment to customer service, providing a cozy and welcoming atmosphere for coffee lovers.

6) Wissotzky Tea

Wissotzky Tea, Israel’s oldest tea company, was founded in 1849. Known for its rich history and tradition, Wissotzky offers a wide variety of teas, including black, green, herbal, and fruit blends. The brand emphasizes high-quality ingredients and unique flavor combinations, making it a household name in Israel and a popular choice for tea drinkers worldwide.

Also Read: Best Wedding Venues in Israel

7) Jaffa Oranges

Jaffa oranges are one of Israel’s most famous agricultural exports. Known for their sweet taste, thick skin, and seedless nature, these oranges are ideal for international shipping. Jaffa oranges are primarily exported to the European Union, where they are highly prized for their quality and flavor. This citrus fruit has become a symbol of Israeli agriculture and innovation in farming techniques.

8) Ahava

Ahava is a luxury skincare brand that harnesses the natural minerals of the Dead Sea. Known for its scientifically proven products that promote skin health and beauty, Ahava offers a range of creams, lotions, and treatments. The brand emphasizes the purity and effectiveness of its ingredients, which are sourced sustainably from the Dead Sea, making it a favorite among skincare enthusiasts worldwide.

9) Michal Negrin

Michal Negrin, an Israeli designer, is famous for her vintage-style jewelry, fashion, and home décor items. Starting from a small stand in Tel Aviv’s Nachlat Binyamin market, Michal Negrin has grown into a global brand with stores in numerous countries. Her designs are characterized by intricate detailing, vibrant colors, and a nostalgic, romantic aesthetic that appeals to a wide audience.

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10) Laline

Laline is a prominent Israeli brand specializing in luxurious bath and body products. Founded in 1999 in Tel Aviv, Laline offers a wide range of skincare and body care items, including lotions, scrubs, and bath bombs. The brand is known for its unique scents and high-quality ingredients, often inspired by the natural resources of the Dead Sea. Laline has expanded significantly, with over 100 stores in Israel and an international presence, providing a pampering and indulgent experience to its customers worldwide.

11) Wix

This user-friendly website builder was founded in Israel in 2006. Born out of the desire to simplify the website creation process, Wix has grown into a global powerhouse, empowering millions of individuals and businesses to create stunning online presences without the need for coding expertise. With its intuitive interface and customizable templates, Wix has become a global leader in website creation, originating from its headquarters in Tel Aviv.


Israel’s innovative spirit and entrepreneurial drive have created globally recognized brands like Waze, Wix, and Ahava. Plan it IsraelPerfect Apartment for Kikar Shabbos supports these brands in reaching international markets. Jewish tours in Israel often highlight these successful ventures, showcasing the country’s rich cultural and economic achievements. This approach, combined with Israel’s commitment to research and development, positions the nation as a key player in the global market, reflecting its heritage and forward-thinking vision.

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Published May 20, 2024

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